CRN®, a brand of The Channel Company, announced today that they have named Jessica Couto, VP of Channel, Americas, to its 2021 list of Channel Chiefs. The prestigious CRN® Channel Chiefs list, released annually, recognizes prominent leaders who have influenced the IT channel with cutting-edge strategies, programs, and partnerships as well as demonstrate outstanding leadership, influence, innovation, and growth.
Since joining Vectra in 2019, Jessica has played a pivotal role in building and accelerating the company’s channel program initiatives. Most recently, Vectra unveiled its modernized global channel partner program. This partner program significantly upgrades the overall framework, increases investment in partner relationships on a massive scale, and allows partners to drive their business, while Vectra focuses on ensuring customer success.
The company also continues to increase its number of channel partners and product distributors across existing and new markets. Last year, Vectra Americas grew the channel significantly bringing on Carahsoft and Synnex for distribution in the Americas, and appointed Arrow Electronics as a distributor for the UK and Iberia, Westcon for Benelux countries. Additionally, by partnering with Microsoft’s top partners we see tremendous adoption of the Vectra Cognito Platform, including the Detect for O365. Several up to date training certification modules are available on-demand for all of our partners, globally. Providing tools and resources at no cost to empower our partners has resulted in a powerful channel community.
“CRN’s 2021 Channel Chiefs list includes the industry’s biggest channel evangelists, a group of individuals who work tirelessly on behalf of their partners and drive growth through the development of strong partner programs and innovative business strategies that help bring business-critical solutions to market,” said Blaine Raddon, CEO of The Channel Company. “The Channel Company is proud to recognize these channel influencers and looks forward to following their continued success.”
All honorees are selected by CRN’s editorial staff based on their dedication, industry prestige, and exceptional accomplishments as channel advocates.
“Jessica has worked tirelessly with our wider sales and executive team to grow our channel program, creating and implementing innovative initiatives that provide enhanced support and incentives to our partners,” said Marc Gemassmer, chief revenue officer at Vectra. “With her talent, dedication and experience, Jessica continues to drive our company forward and we congratulate her on this well-deserved recognition from CRN.”
CRN’s 2021 Channel Chiefs list will be featured in the February 2021 issue of CRN Magazine and online at www.CRN.com/ChannelChiefs.
Jennifer Geisler is the chief marketing officer at Vectra. Before joining Vectra, she was vice president of marketing at Forescout, where she led the transformation of the Forescout brand identity from a network access control (NAC) company to a high-growth IoT and OT security company. Prior to Forescout, she had roles of increasingly responsibility at McAfee, Cisco and Packeteer, resulting in a 20+ year track record of innovative and high impact marketing initiatives plus two successful IPOs. Jennifer earned her undergraduate degree in business administration and marketing from Wright State University and served in the U.S. Air Force.