Tiffany is a Product Marketing Manager at Vectra AI. With a customer-centric mindset, her product marketing approach focuses on what customers want to hear, rather than only on what the company wants to say. She has a strong track record of influencing decision-makers to drive business growth using a data-driven approach and is able to effectively communicate the value proposition of her product to drive client satisfaction. Before joining Vectra AI, Tiffany was a Product Marketing Manager at Microsoft, where she drove Azure adoption and growth in the UK. She completed an MBA at the University of Cambridge and has experience in product marketing, retail marketing, and client success across various industries, including technology, retail, property, and public transport. She also has a BBA from The Chinese University of Hong Kong with an emphasis in Marketing and International Management.